Implementing a comprehensive content strategy can help you stand out from competitors in the digital space.

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CONTENT GENERATES LEADS

What is Content Marketing?

The purpose of inbound content is to attract, delight, and engage your target audience through helpful content and experiences that are specifically tailored to them. When we implement content strategies for our clients, we rely heavily on producing valuable information that will educate and help address the pain points of your target personas. We then create meaningful messaging that will reach each of these audiences at the appropriate time during the buyer’s journey: awareness stage, consideration stage, or decision stage.

THE BUYER’S JOURNEY
Your Ideal Clients’ Path to a Decision.

Your customers are actively searching and conducting research online before making a purchase. The buyer’s journey shows the different stages potential buyers go through before deciding on a solution.
We use the buyer’s journey as a roadmap for guiding relevant content to your potential customers depending on where they are in the decision process.

Awareness
Prospect is experiencing and expressing symptoms of a problem or opportunity.
Is doing educational research to more clearly understand, frame, and give name to their problem.

Consideration
Prospect has now clearly defined and given a name to their problem or opportunity.
Is committed to researching and understanding all of the available approaches and/or
methods to solving the defined problem or opportunity.

Decision
Prospect has now decided on their solution strategy, method, or approach.
Is compiling a long list of all available vendors and products in their given solution strategy.
Is researching to whittle the long list down to a short list and ultimately make a final purchase decision.

THE RIGHT MESSAGE, AT THE RIGHT TIME
Strong Content Strategies Increase Your Website Traffic and Produce New Leads.
Creating a content strategy is essential in attracting and converting your target customers.
Simply stated, your content strategy is a plan for reaching your customers with the right messaging at the right times through the right channels.
Your content encompasses all forms of your messaging, including written, video, downloadable offers and more. Through a consistent inbound content strategy,
your customers will understand why you exist and will begin to rely on the helpful information you provide through various content resources.

CAPTURE LEADS’ SEARCHES
Optimizing Your Content Through Keyword Research.
Conducting SEO keyword research is a key factor in increasing your
website traffic and overall search engine ranking. Each piece of content we produce for our
clients is fully optimized with relevant keywords, strategic headers, meta tags, meta descriptions,
and other technical elements that are favored by search engines.

CREATING SMART CONTENT
Give Your Content a Purpose.
Who is the content for?
Planning and writing content with the reader in mind will always go further, helping your buyer connect with your company and the personally helpful information you’re providing.

What problem does this content solve?
Your readers have problems (a.k.a. “buyer pain statements”). When you start with the problem your content will address, your content will connect with leads looking for solutions.

What is unique about your solution?
Understanding your business’ unique value proposition, and then conveying that in your content, will set you apart from the competition and information overload in the marketplace.

INVEST IN RESULTS
Successful Content Marketing requires commitment.
Roughly 60% of marketers stated Content Marketing is ‘very important’ or ‘extremely important’ to their overall strategy.
Source: HubSpot Research, North American Survey, Jan – Feb 2020

However, only 24% of marketers plan on increasing their investment in content marketing in the next year.
Source: HubSpot Research, Global Survey, Nov – Dec 2019

How do you measure the success of your content marketing strategy? Sales! The most common measurement of success for content marketing is Total Sales generated.

Is your team set up to consistently produce successful content, and show a return on investment? If not, that’s where we come in.

Content Marketing
CONTENT WE CREATE FOR CLIENTS
When You Need Guidance and Expertise to Create a Content Strategy, We Have It. These Are Some of the Content Tools We Employ to Generate Leads for Your Business:
Website CopySocial MediaBlogsEmailseBooksWhitepapersChecklistsTemplatesWebinarsDigital Ad Copy

CONTENT PLANNING
“Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers.”
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